What It Is:A silky, creamy mask in a tinted soft-violet shade that glides onto hair.What It'S For:Ideal for all shades of natural-colored hair and all shades of color-treated or highlighted hair, as well as silver and gray tones.What It Does:Virtue ColorKick Illuminating Mask protects and maintains hair color between services by providing intense hydration, reflective luminosity and color vibrancy, as well as solar and heat protection to keep shades from dulling and drying out. This dual-action